At Vervology, we are a team of problem-solvers. We identify our clients’ pain points and find unique and creative solutions that help them excel forward. And since we operate within the digital space, we use digital strategies to find these creative solutions.
But how exactly does this work? How could digital strategy provide solutions to our clients’ biggest needs? That’s what we’ll be discussing in today’s blog post. We’ll give an inside look at how digital strategy helps solve problems and why it’s at the heart of everything we do.
What is Digital Strategy?
We talk a great deal about digital strategy here at Vervology. But what does it actually mean? This is our definition:
Defines the why, what, where, and when of your online presence; a plan or roadmap; to enhance a business’s online presence; creative problem-solving through strategic planning.
Digital strategy means being purposeful and resourceful when it comes to your online presence. It means using your platforms to their fullest potential. Ultimately, it’s an action plan for success when it comes to your website and social media. And that’s why it’s so important to have this plan. It will help set you apart from the competition and drive results both now and in the future.
Problem #1: Establishing a Website
A website is essentially your digital storefront. It is available 24 hours a day, seven days a week for customers to learn more about you, look at your services, and possibly even make purchases. It is absolutely essential for your business to have a professional website, particularly considering that if you have a poor website, 61% of mobile users will not come back, and 40% will go to a competing website.
The problem is that you need a website that is fast, efficient, and well-designed in order to stay relevant in today’s world. The solution is building or modernizing your site in order to meet user goals and develop a strategy to drive traffic. Without a strong understanding of digital strategy, these results may never come.
Problem #2: Creating Dynamic Content
Perhaps you have a website, but how will you continuously come back to it each day to create content that is unique and relevant? Putting the time, effort, and research it takes to keep online content fresh can be a full-time job on its own. And if you’re busy focusing your efforts on your business, you can’t afford to step away for hours each week trying to put that together.
The problem is that website content is more than just sitting down and writing what’s on your mind. The solution is knowledge of SEO best practices, research into what your audience will click on, and an effective calendar so that content can be planned ahead of time. In order to get people looking at your content, it takes planning and strategy, as well as a firm understanding of how the digital space works.
Problem #3: Managing Social Media
Social media is tricky to keep up with. Something is happening on it at all times on all major platforms. Brands are screaming to make their voices heard, and changing trends and algorithms can make it hard to know what will grab people’s extremely limited attention.
The problem is knowing what to post and when. Digital strategy can provide a solution by creating an action plan to conduct market research and see what works for competing brands. A brand awareness campaign can help draw in attention over time. A strategy for incorporating eye-catching graphics will intrigue audience members, and careful research on their habits over time will reveal when the best times to post are. All of this is rooted in digital strategy.
Problem #4: Maximizing Customer Experience
Without knowing what your customer expects from your website, you may not be able to get the amount of traffic you need. If you aren’t producing the content your audience wants to see or laying out your website or social media feed in a way that is intuitive and pleasant for them to look at, they may decide to take their business elsewhere.
The problem is not knowing how to implement the standard best practices when it comes to the customer experience online. A digital strategy can help through careful research of customer habits and design. Functionality also plays a role, and digital strategy can help tell you when there needs to be a button or link in a certain place on your site or moved somewhere else. It’s about knowing your audience and anticipating their needs.
The Big Picture
A digital strategy is not built overnight. In order to be effective, it has to be built up over time with extensive research. That’s why Vervology has a whole team dedicated to it. It takes practice and learning in order to build up an individual strategy.
If all of this sounds overwhelming, know that you’re not alone. Digital strategy is Vervology’s specialty. We’re here to help small businesses develop their strategy and implement it in order to drive results. It’s a team effort that ultimately starts with you. If you’d like more information or are interested in a consultation, feel free to get in touch.