Social media can be an elusive place. What works to target customers one day may not work in a week. Keeping up with changes on each individual platform can seem exhausting. Still, social media remains…
The Online Value Proposition and Your Digital Marketing Strategy
As a small business, it’s important to constantly be asking yourself how you can add value for your customers. Sometimes, this may have nothing to do with your digital presence. However, when dealing with digital…
The Danger of SQLi: January Website Security
While structured query language injection (SQLi) may not be a turn of phrase that you hear on an everyday basis, it is one of the most common cyberattacks to affect small businesses, alongside phishing scams…
A Customer’s Journey: 3 Things You Absolutely Need To Know
Even as sales and shopping have gone primarily online this year, customers still experience questions and problems as they decide what products they want and whether or not they should buy. Consumers do their research…
4 Surefire Tips for Using Twitter in Your Social Media Marketing
As one of the most used social media platforms in the world, Twitter has proven to be an incredibly effective tool for social media marketing. With its tight character limits and specifications on images, it…
3 Resolutions for Vervology’s Exciting New Year
Welcome to 2021! As the business year begins ramping up again and we take time to reflect on 2020, it’s customary to think about some resolutions, what we hope to achieve and improve upon in…
3 Interesting Digital Solutions for Small Businesses
With the COVID-19 pandemic, plus the onset of winter, people are spending more time now more than ever shopping and accessing businesses online. This means that your website, social media channels and other digital solutions…
Small Business Digital Marketing Strategy: A Guide for Powerful Results
When running a small business, it’s necessary to be both strategic and cost effective in your digital marketing efforts. That’s why it’s important to plan well in advance before launching into something that may be…
Digital Twins and Powerful Small Business Alternatives: Tech Talk
You may have heard the term digital twin thrown around in the news or on the Internet lately. It’s an idea that’s steadily grown in popularity as larger companies have adopted the idea. And, since…
4 Keys for Successful Consumer Engagement on Social Media
Over the past few years, social media has presented itself as more than just a tool for small businesses. Now, it’s a necessity for consumer engagement. Customers expect to be able to connect with the…