COVID-19 has sent companies into a tail-spin, forcing many to adjust by moving fully online as quickly as possible. Whether it’s order fulfillment, asynchronous customer service, or remote employees, each industry has felt the effects…
Paid, Owned, and Earned Media: The Basics
Within the realm of digital marketing, the terms paid, owned, and earned media are thrown around a lot, but what do they actually mean? And how can you use them to your business’s advantage? That…
Accelerate Your Digital Marketing With These Tips
As commerce more frequently moves onto the digital platform, so does marketing. So, how can you optimize your marketing efforts to suit your online needs? Calls to Action As you craft your online content, try to…
How Vervology Implements a Digital Strategy Solution
Digital transformation does not happen simply overnight. It takes a great deal of research about your target audience and goals for your business, as well as a long-term commitment to maintenance and continual improvement. It…
The Strategy Behind a Powerful User Experience
Let’s say that you’ve decided to create or revamp your company’s website. Once you’re past the first step of committing to the process, it’s important to start considering user experience; both the way it is…
Five Ways Digital Technology Has Impacted Selling
The move to digital commerce has led to a need for development in how businesses market and sell their products. Here are just a few of the ways technology has transformed the field. E-Commerce One…
Search Engine Optimization: The Basics
What is Search Engine Optimization? Search engine optimization (SEO) is a term that refers to how places such as Google and Bing find your content, how this helps potential users to discover your platform, and…
Consumer Website Hosting: What It Is and How We Approach It
A lot of businesses know they need a website to stand out from the competition and to gain relevance in search engine queries coming from potential customers. In 2019, 92% of business owners agreed that…
Who Is Vervology?
As a trusted partner to small businesses, Vervology provides a wide range of digital strategy solutions to our clients. By combining years of expertise in web technologies, user experience, and content strategy & development, Vervology…
Maintaining the Shopping Experience Online
With physical businesses having to close their doors due to the COVID-19 pandemic, as well as the overall increase in online shopping in the U.S., customers are turning more and more to their favorite stores’…