Every business needs a web presence to stand out. A well-designed website is the headquarters of that web presence. But small businesses need to present their website in the right way to attract customers and …
Niche Marketing: High Returns
Niche marketing refers to catering to the needs of a very specific target audience. Although this may seem to limit a company’s growth potential, it does offer high returns and rewards if done properly, particularly …
Niche and Specialization Marketing: What’s the Difference?
Niche and specialization sound like synonyms. But in the world of business, they have a few key differences in how companies and marketing agencies can leverage these concepts. Before a company can go after a …
Understanding the Impact of Privacy of Digital Marketing – Changes Over Time
Data and its analysis are the gold standards for digital marketers. Unfortunately, options are becoming increasingly limited, either through laws that evolve and change or through companies that enact policy updates. Much like anything in …
3 forms of creating protection for your small business
Starting a business is a commitment that many don’t venture towards in life. It takes mass amounts of drive, time, effort, dedication, and self-trust to take the plunge of becoming an entrepreneur. With so much …
5 Ways to Protect Customer Data Privacy in Digital Marketing
Data breaches with big companies make big news. Target. Equifax. Home Depot. Those data breaches exposed the private data of millions of customers. But data privacy is also important for small businesses. Here’s why companies …
6 Essential Digital Communication Channels for Small Businesses
Just like people learn differently, they also communicate differently. Businesses must have various digital communication channels that cater to as many people in their target audience as possible. Some people love reading white papers on …
5 Fundamentals of Digital Communication
Everyone is a spirit in the digital world. Humans live in the digital age, and we’re connected more than ever. And we need to learn how to communicate with each other in a digital environment …
Social Media Lurkers: Who Are They?
Anyone who has listened to a talk radio show or popular podcast has probably heard someone call in to say, “Long-time listener, first-time caller.” Wouldn’t it be great if every person who lurked on social …
Calculating the Lifetime Value of a Customer: 5 steps
When it comes to making investments in marketing, customer lifetime value, or CLTV, is one of the most important metrics to measure. For those who have never heard the term before, CLTV is essentially the estimated …