There is no doubt that buyer personas are essential to a small business’s marketing efforts. They help you really get into your customer’s heads, giving you insight into their values and motivations. As an excellent…
Three Tips for Maintaining Customer Loyalty
Finding new clients and customers is both exciting and necessary for business. Still, it’s important to strike a balance between new customer outreach and current customer engagement. Your loyal patrons are the ones that helped…
Is Your Brand Voice Being Heard?
Businesses work for years to develop the perceived tone, aesthetic, and personality of their organization. This may be known as the brand’s “voice.” Before, during, and after investing time and effort into something as specific…
October Website Security: Password Management
In our digital era, websites have never had higher security, but also more threats. One often overlooked component of maintaining platform security starts at the login page with password protection. While a great start is…
Three Brand Elements to Avoid
Creating a brand identity is crucial for any business today. It helps audiences get to know what your company is all about and distinguishes your services from competitors’. It gives your business an identity, allowing…
Why Does Design Matter for Your Website?
Your business’s website is essentially your virtual storefront. It represents the company to customers, helping them learn about who you are and what services you provide. Just like you wouldn’t run the business in a…
Four Considerations When Creating Content
There’s no doubt about it: in today’s world, people want to get information fast and they want it to provide value. With this being the case, it can be hard to get your content in…
Digital Strategy’s Positioning Between Marketing and Sales
Digital strategy may not be a term that the average small business owner hears on a day-to-day basis. At Vervology, we feel like it’s time for that to change. Digital strategy should have a prominent…
Do Your Customers Have Brand Loyalty?
One goal for many business owners is to create a brand customers enjoy interacting with and consistently come back to. In large part, success with this goal is about building trust over time and sharing…
What Does Your Website Say About Your Business?
As one of the most important public faces of your company, your website can speak volumes about your business. A poorly-designed, out of date, or malfunctioning website can drive customers away. But a site with…