It’s a fair assumption that many of us interact with multiple websites on a daily basis. We don’t often consider the complexities behind simple actions like clicking a button or adding an item to a…
20 Social Media Post Ideas for Small Businesses
The dreaded social media rut: it happens to all of us at one point or another. Despite it being an incredibly useful marketing tool, one of the pitfalls of social media is that it is…
November Website Security: Avoiding Phishing Scams
As the years go on, phishing scams become more prevalent and more sophisticated. They are often seen as one of the most dangerous threats to cyber security. That’s because they are easy to create and…
Using Instagram Stories in Your Social Media Marketing
Instagram Stories have quickly grown into one of the biggest short-term marketing tools on social media today. Since their inception in 2016, Stories has reported 500 million users each day. And who wouldn’t want to take…
The Strategic Planning Process: What Does It Mean?
Where do you want your small business to go? How do you plan on getting there? What’s your timeframe for reaching your goals? All of these questions tie into what is known as the strategic…
Using Digital Strategy to Achieve Your Goals
At Vervology, we specialize in digital strategy. We are firm believers in the power of intentional planning to reach your online goals as a business. Still, a digital strategy can seem like an abstract concept,…
Three Ways Digital Technology is Propelling User Experience
As technological solutions become more common as ways to solve business problems, more businesses will begin turning to them. The solutions these changes provide are becoming more essential to successfully running a company. As end-user…
Five Steps for Creating an Effective Content Calendar
One of the great things about the Internet and social media is that you can reach any person, anywhere, at any time. It is so pervasive that it can reach any number of people whenever…
The Importance of Surveys and How to Utilize Them
Surveys are a key tool in a small business owner’s toolbox. They are one of the most effective ways to gather thoughts and feedback from customers. And with the rise of social media, disseminating survey…
Using Buyer Personas to Target Your Audience
There is no doubt that buyer personas are essential to a small business’s marketing efforts. They help you really get into your customer’s heads, giving you insight into their values and motivations. As an excellent…