Let’s say a potential customer has heard great things about your business and wants to learn more. They go to type your name into Google but are confused by the …
How to Use Long-Tail Keywords to Drive More Targeted Traffic
Long-tail keywords make up 91.8% of all Google searches, making them incredibly important for website owners to prioritize. These longer, more specific phrases reflect how people naturally search for information …
Value-Based Content Marketing vs. Chasing Clicks
Originally published on 07/12/2021. Last updated on 03/14/2024. Today, we often hear about how many clicks articles are getting or the number of likes a social media post has received. …
Why Keyword Ranking Still Matters in an SEO Strategy
Search engines are constantly refining how they rank websites, which leads to shifts in SEO best practices. With all these complexities, it’s understandable to question the role traditional tactics still …
How to Optimize Your Website for Voice Search: Key Practices
The way we search the web is constantly changing. With the rise of smart speakers and voice-enabled devices, more people are turning to spoken queries to find information, products, and …
Why You Should Avoid Using Business Jargon on Your Website
The words you choose for your website have the power to attract and engage your ideal audience – or alienate them altogether. Unfortunately, many businesses fall into the trap of …
Fixing a 404 Error: Practical Solutions for Website Owners
Have you ever clicked on a link only to be greeted by the dreaded “404 Page Not Found” message? It’s a frustrating experience for users and a potential red flag …
Keyword Stuffing: Understanding Its Impact and How to Avoid It
With its countless rules and changing guidelines, Search Engine Optimization (SEO) can be an extremely challenging concept for website owners. It can be especially difficult to strike the right balance …
Optimizing Header Tags for Maximum SEO Performance
Have you ever scrolled through a website that felt like a giant wall of text, leaving you overwhelmed and unsure where to focus? A well-structured website is essentially for guiding …
Engaging Social Media Post Ideas for Small Businesses
Originally published on 11/23/2020. Last updated on 03/05/2024. The dreaded social media rut: it happens to all of us at one point or another. Despite it being an incredibly useful …