In today’s fast-paced, digital world, we often hear about how many clicks articles are getting or the number of likes a social media post has received. While easy-to-read and fun social media posts are an excellent funnel to gain new awareness for your brand, it’s important to be offering value to customers with information and education on the products and/or services you offer.
Did you know that 97% of people find their information online rather than anywhere else? It’s not only important, but imperative that when your customers are searching for information about a product or service you offer, they land on your website.
You can utilize a local SEO digital strategy to increase your visibility on “near me” searches. And once the customers have landed on your website, you want to keep them there, which is where having quality content comes into play.
Adding value to your customers' search inquiries and having an easy-to-use website is necessary in the small business environment. While many online advertising companies urge business owners to optimize for clicks, if those clicks aren’t converting sales and only aggravating your clientele, they are not achieving their goal.
Think of yourself as the “friendly neighborhood expert,” just here to help your customers stay informed. And when they need additional help, they’ll know who to call. This is the best way of offering value that converts into sales and builds a loyal client base. After all, your company is in it for the long haul. That loyalty matters.
Here at Vervology, we’re committed to creating long-term marketing growth that converts to sales. This is why we encourage our clients to solidify their digital marketing strategy with organic and quality content that is specific to their brand and interests their clientele.
Offering Value with Content: The Conversation
Giving your customers informative and educational content that will keep them satisfied, trust your brand, and convert sales – seems simple enough, right? Why wouldn’t every company have an in-house content team or write all of the content themselves? For many people, content writing is a chore that is time-consuming and an exhaustive use of their efforts.
That’s why here at Vervology, we keep a team of experts on hand to write this content for you.
There’s another way to get around this time vs. quality debate. It’s a common misconception that the only kind of valuable and educational content has to be boring and long-winded. According to Blog Tyrant, blog posts need at least 300 words to rank in search engines. If you’re looking for high social media shares, make sure your content falls under 150 words.
However, there are so many ways to create content these days that is more than a meme or social media post. For example, infographics are a great way to visually display information while being visually eye-catching. Visual content marketing is hitting a huge growth spike for 2021 and beyond.
What is Clickbait and How Does it Deter Customers?
There may have been a time several years ago when clickbait was actually successful at getting clicks and attracting the attention of a business’ followers, but customers have wizened up to these low-brow antics for getting clicks.
Have you ever been to a website that has so many pop-up ads and clickbait content that you actually leave the website and don’t shop with that company ever again? It’s very important that when potential customers come to your website that they don’t leave feeling frustrated either by spam content or because it was difficult to navigate.
Providing both effective quality content and producing content in a timely manner is the sweet spot for digital content creation. Luckily, when you are able to outsource your content through professional SEO writers, you can effectively utilize your resources in other areas of the company while providing organic content for your clients.
How to Create the Perfectly Balanced Content
The key to success with finding the perfect balance between spending hours on time-consuming content and getting interaction that turns into sales is realizing that rich content does not have to mean long-form writing.
These days, you can educate and inform your audience with insightful and meaningful content in just a few seconds or minutes. While creating written articles that explain and inform your customers about your products and services is also necessary, it’s not the only method of delivering quality content.
Creating blog posts that have powerful videos and timing your content for maximum relevance can go a long way. Knowing your audience’s preferred medium and interests is crucial as well, and don’t hesitate to think outside the box!
At Vervology, we employ several digital strategies to create valuable content for your current and potential customers. We want your customers to leave your website (hopefully after completing a sale) feeling satisfied with the information they learned and the ease of how they learned it. We keep your content interesting and relevant to your brand so your customers never feel bored or in the dark. Contact us today to discuss how we can get started.