Small business owners wear a lot of hats, creating room for several different pain points. They’re responsible for dealing with vendors, working out issues with customers, and ensuring they have enough inventory available to meet demands. Unfortunately, what often gets lost in all of that is the ability to map out and execute an effective digital marketing strategy. Because of that, the company fails to establish a strong online presence, which impacts the business’s ability to continue growing.
It’s hard for any company to find success in today’s business landscape without some form of marketing. For small businesses, the impacts can be even more severe. Below is an overview of pain points that make it harder for small companies to succeed. Passing the responsibilities on to a company like Vervology can relieve some burdens.
1. Managing Resources
Small businesses often lack the digital marketing budget of larger companies. Without digital marketing, it’s hard for a company to continue drawing in new customers. However, business owners may hesitate at the idea of spending their limited funds on digital marketing. They’re worried about having enough money to keep the doors open. In addition, company owners not well-versed in the fine details of digital marketing may have a hard time seeing the benefits.
Vervology helps small business owners optimize their digital marketing spending. First, the team works out digital marketing strategies that fall within the budget parameters of a small company. From there, Vervology maps out best practices that highlight the benefits of pursuing various digital marketing strategies in a cost-effective manner.
Another benefit of hiring Vervology to handle your digital marketing needs is that it frees up workers to focus on running the company. Vervology manages the nuts and bolts of putting together and executing all digital marketing plans. In addition, the company provides frequent updates to clients about the success of various initiatives or suggestions on changing course to take advantage of new opportunities.
2. Figuring Out Their Target Audience
Another common digital marketing pain point for small businesses is gaining a complete understanding of their target audience. While business owners have some idea of who’s buying their products or services, they don’t have the experience needed to dive into the finer details of what drives customer behavior when making a purchase.
3. Establishing and Running a Website
According to a survey from Cision, 28% of small businesses don’t have a website. Of those that do, 46% rely on employees for management. However, if that employee also has other responsibilities, they may not have the ability to keep it maintained with fresh content. It’s hard for any company to survive today without a quality website.
4. Creating Engaging Content
A great-looking website can’t deliver results without engaging, informative content. Unfortunately, many small companies struggle with consistently delivering content relevant to their customers. In addition, employees may not have time available to create and stick to a blog, social media, or video publishing schedule.
Instead of stressing out about coming up with an idea for a new blog, employees can focus on growing the core business while Vervology handles content generation. The company uses information from customer buying habits to design appealing blogs, how-to’s, and other content to boost a small business’s digital marketing efforts.
5. Generating Leads With Social Media
Digital marketing doesn’t start and stop with building a website. Today’s small businesses must also find ways to meet customers where they gather. That means building a brand following on social media sites like LinkedIn, YouTube, and Twitter.
Keeping up with current and emerging social media sites can quickly get overwhelming for small business owners. Vervology creates social media strategies for creating and optimizing content to increase views and engagement on various platforms.
The company looks at what’s most valuable to a small business, then makes sure that content gets in front of their target audience. That way, smaller organizations can compete with larger enterprises and not get drowned out by their larger social media teams.
6. Driving Better Leads
While website improvements and increased social media engagement may lead to a spike in website traffic, that doesn’t guarantee those visitors become paying customers. The best way for small businesses to go toe to toe with big companies is through better customer engagement.
A HubSpot survey shows that 76% of customers expect brands to understand their needs. In addition, a good customer experience can drive to spend up to 17% more. Visitors who feel connected to a brand are likely to become repeat customers. A small company's authenticity and personal touch can give it an edge over the more impersonal tone of a large business.
Get Help Overcoming Your Small Business Digital Marketing Roadblocks
Improve your content and social media strategies by bringing on Vervology as your digital marketing partner. Reach out to a member of our team today to set up a consultation.