The Way People Discover, Evaluate and Trust Businesses has Changed for Good
The old approach for local businesses would be to invest in traditional advertising like print and telemarketing, but these mediums no longer work for them. People looking for a local business today will simply Google what they’re looking for when they want it – when it’s most convenient for them, not anyone else.
Online is Driving Offline Sales
Even if a local business is recommended by a friend, today’s customers will still check out the business online before they contact them, 78% of mobile local searches result in offline purchases. So not investing in your online visibility is no longer an option for any business looking to grow its revenue.
High Performing Local Businesses are Ahead of the Curve
“SMBs that are making the most use of online are 2.8 times more likely to enjoy revenue growth than those who do not”
Over half a million businesses in the US close every year. One of the biggest reasons companies struggle is because they simply fail to adapt their businesses to succeed in this new online-first landscape.
Vervology helps local businesses future-proof themselves, by generating organic traffic and leads from Google.
Vervology helps our clients through a practice called local search optimization or “local SEO”. This helps their businesses rank higher on Google when people are searching for their services. These are the kinds of leads that everybody wants because they’re self-qualified and have a genuine need for your services. Any business that serves customers in a specific location needs local SEO.
Google makes up 90% of all search engine traffic so Vervology focuses on optimizing for Google’s local search algorithm; Google has a different algorithm to rank local searches vs non-local searches.
So, when Vervology looks to improve rankings on Google for our clients, we first need to understand what Google wants. Quite simply, all Google wants to do is give the searcher the best possible result for their search query.
Vervology offers three different plans to optimize your Local SEO listings, citations, rankings, and designed to boost your business locally.
Listing Optimization & Management
Be consistent across the web: Convert searchers into customers with Google My Business
The key component to ranking in local SEO is having consistent business information across directories. Without this, you risk losing credibility or confusing customers about what the correct information actually is. They won't take the time to sort it out for themselves; they'll go to another business that has their details in order.
Don't lose customers because of inconsistent information. We work to fix discrepancies and optimize listings to give you the competitive edge.
Through a combination of consistent information updates and intriguing photos, we keep customers informed and interested in your business happenings. Plus, doing so will foster quality views that can help boost your clicks and rankings over time.
Increase your visibility
When it comes to converting customers and increasing organic traffic, online reviews reign supreme. They provide credibility to the claims you make on your website and social media channels. Individuals want to know that your products work for people just like them.
We help increase traffic to your site while also increasing the number of consistent references to your business online. We claim, verify, and optimize new reviews to ensure that search engines know where you are, what you do, and how to find you.
Many businesses see social proof as being largely out of their control. Consumers “feel the way they feel” about your business, even if they do everything right. With customers having as much of a platform as the businesses themselves, it's easy to feel powerless when it comes to reviews. With Review Management, go on the offensive by getting quality reviews from your loyal customers.
Advanced Management & Brand Reputation
Help Google understand how you work
Search engines are great, but they need help sometimes. After all, you know more about your business and services than a search engine could pick up on.
Take control of your business's online narrative. The one search engines create and the one that your customers want to see may be inconsistent with one another at first. However, with some brand reputation management, you can teach search engines about how your business should be identified online, not the cold way that they identify for you.
We add keyword-rich content marketing posts to your Google My Business listing, called Google Posts, that tell the consumer and Google alike that you are a knowledgeable industry leader.
Don't get stuck in the box that Google places you. We help you take an active stance online and position your business so that you can retain loyal customers while intriguing and enticing new ones.