When operating any business, planning for the future and long-term goals is an essential part of the company’s structure. This is where small business strategic planning comes into play. While …
Five Steps for Creating an Effective Content Calendar
One of the great things about the Internet and social media is that you can reach any person, anywhere, at any time. It is so pervasive that it can reach …
Differentiation Strategy: Standing Out From the Crowd
Your business is unique. You have put your time and passion into building a company that is distinguished in its services and customer experience. But sometimes it can be difficult …
The New Business as Usual
COVID-19 has sent companies into a tail-spin, forcing many to adjust to the new ‘business as usual’ by moving fully online as quickly as possible. Whether it’s order fulfillment, asynchronous …
Five Key Components of a Digital Strategy that You Need to Address
When trying to decide how to best utilize your online platforms, getting started is often the hardest part. That’s why Vervology is sharing the five key points they use in …
How to Align Your Digital Strategy With Your Business Strategy
When first starting a business, most individuals begin by writing a business plan: how the business itself will function, its focus on marketing and sales, the financial background, etc. As …
Digital Strategy: The Basics
Digital strategy: the essential term in today’s online world. Your digital strategy fundamentally impacts the way you do business and how you are perceived online. Ever-rising consumer expectations are placing further emphasis …