Are you tired of shooting in the dark when it comes to your marketing efforts? Well, it’s time to stop guessing and start making data-driven decisions to supercharge your marketing …
Understanding Consumer Behavior: What Small Businesses Should Know
Imagine having the ability to predict your customers’ needs and desires even before they become aware of them. Unlocking consumer behavior is key to a successful digital marketing strategy. By …
The Benefits of Buyer Personas: Transform Your Digital Marketing Approach
The key to success in digital marketing is knowing your target audience inside and out. But how can you truly know what your customers want and need? Fortunately, there’s a …
The Psychology of Social Media: 10 Things You Should Know
It’s surprisingly easy to overlook the fact that social media is a two-way street. Any brand that posts without considering who might read what they have to say, and doesn’t …
Vervology’s Conversation with Matthew Harms: 30 Minutes on LinkedIn Live
Let’s face it: The small business world looks vastly different than it did a few years ago. The pandemic accelerated the need for a digital presence, and many small businesses …
The Personalized Brand Experience and How to Create One
Have you ever shopped online with a store and found yourself getting personalized ads and recommendations from the brand? Or, have you shopped for clothes online and, before entering the …
4 Keys for Successful Consumer Engagement on Social Media
Over the past few years, social media has presented itself as more than just a tool for small businesses. Now, it’s a necessity for consumer engagement. Customers expect to be …
Three Essential Tips for Maintaining Customer Loyalty
Finding new clients and customers is both exciting and necessary for small businesses. However, it’s equally important to strike a balance between new customer outreach and current customer engagement. After …
Four Steps for Creating an Engaged Online Community
You’ve put in the hard work and time to create a well-founded brand. These days, having a solid visual style isn’t the only necessity. Consumers now more than ever build …
Tips for Improving Your User Experience Strategy
Let’s say that you’ve decided to create or revamp your company’s website. Once you’re past the first step of committing to the process, it’s important to start considering user experience; …