Color isn’t just about making things look pretty – it’s a powerful communication tool that shapes how people perceive your brand. Think about the iconic red of Coca-Cola, the Tiffany …
Small Business Website Templates: What You Need to Know
Most small business owners know that they need a website to reach customers and establish credibility. But the path to building one can be incredibly overwhelming. Designing a professional-looking website …
Essential Website Pages Every Small Business Should Have
Your website is often the first point of contact between your business and potential customers. It’s where your audience goes to learn about what you offer, understand your brand’s personality, …
Creating an Effective FAQ Page: Best Practices for Your Website
Have you ever gone to a website searching for a quick answer to a question, and found yourself lost in a maze of menus and links? That’s where a well-designed …
Bounce Rate Explained: Why It Matters for Your Website
If you’ve ever peeked into your website analytics, you’ve probably come across a whole host of confusing terms – sessions, pageviews, unique visitors…and then there’s bounce rate. It’s a term …
How to Optimize Your Website for Voice Search: Key Practices
The way we search the web is constantly changing. With the rise of smart speakers and voice-enabled devices, more people are turning to spoken queries to find information, products, and …
Why You Should Avoid Using Business Jargon on Your Website
The words you choose for your website have the power to attract and engage your ideal audience – or alienate them altogether. Unfortunately, many businesses fall into the trap of …
Fixing a 404 Error: Practical Solutions for Website Owners
Have you ever clicked on a link only to be greeted by the dreaded “404 Page Not Found” message? It’s a frustrating experience for users and a potential red flag …
Why Design Matters: Understanding the Importance of Web Design
Originally published on 10/07/2020. Last updated on 03/07/2024. Your business’s website is perhaps the most important representation of your brand. It’s your virtual storefront, welcoming potential customers and offering a …
Web Design Insights Every Website Owner Should Know
Originally published on 11/29/2021. Last updated on 03/07/2024. Fantastic web design goes beyond just a pretty face. It’s a perfect blend of beauty, speed, and ease of use. Ideally, every …