Given how busy small businesses are maintaining the day-to-day operations of their company, it can be hard to prioritize making and maintaining a digital presence.
In fact, according to a study by Clutch.co, approximately 65% of small businesses have a website. However, a survey by Weebly found that 56% of customers do not trust a company without a website. From this, it is clear that small businesses cannot wait to go online. Many businesses have experienced a digital disruption and seen a great deal of success for it.
For example, Gwen Meyer opened a doggy daycare in Chicago with the hopes of focusing on the needs of her customers’ animals, not managing a website. Still, she saw the value of putting time into a quality website and, once it launched, reaped the benefits. She built on her original website in a digital transformation, and Meyer’s Tails Up Farm quadrupled the requests for their program in just three weeks of the updated website being launched.
Why It Matters
Having a website can give your business a large amount of credibility. Most people in today’s society are more likely to look for a business online before they decide to buy from them or go to the store in person. Having no website might raise a red flag to consumers, or drive them somewhere else.
56% of customers do not trust a company without a website.
On the flip side, having a website can bring in new customers who were simply searching the internet for a service and stumbled upon your content. If you have a strong digital presence with the ability to draw in a crowd, nothing can stop you from growing your customer base. Plus, your website is available to customers even when your office is closed or you are not available. It gives people the ability to buy online or get to know you better, saving you the extra work.