Running a successful small business isn’t just about intuition or gut feelings. To make smart decisions and fuel business growth, you need data. Understanding how your website performs, where your …
Bounce Rate Explained: Why It Matters for Your Website
If you’ve ever peeked into your website analytics, you’ve probably come across a whole host of confusing terms – sessions, pageviews, unique visitors…and then there’s bounce rate. It’s a term …
Fixing a 404 Error: Practical Solutions for Website Owners
Have you ever clicked on a link only to be greeted by the dreaded “404 Page Not Found” message? It’s a frustrating experience for users and a potential red flag …
How to Use Google Analytics to Track Website Traffic: A Guide
You’ve put in countless hours and effort to build your website and make it represent your brand. But once it’s up and running, things can start to get confusing. How …
The Ultimate Website Audit Checklist for Small Businesses
In a world where a company’s online presence can make or break its reputation, maintaining a healthy and efficient website is a must. To achieve this, one needs to constantly …
5 Ways to Recognize Poor Web Design
Excellent web design is an indisputably vital part of operating a business website. Of course, any corporate site must appear professional, but it’s impossible to overlook the importance of design …
Website Performance: Top 5 KPIs You Should Watch
You have a website, it’s been fully optimized, and it’s available for your audience to interact with. There’s just one problem: you aren’t quite sure if it’s doing its job …