The dreaded social media rut: it happens to all of us at one point or another. Despite it being an incredibly useful marketing tool, one of the pitfalls of social media is that it is…
Using Digital Strategy to Achieve Your Goals
At Vervology, we specialize in digital strategy. We are firm believers in the power of intentional planning to reach your online goals as a business. Still, a digital strategy can seem like an abstract concept,…
Three Tips for Maintaining Customer Loyalty
Finding new clients and customers is both exciting and necessary for business. Still, it’s important to strike a balance between new customer outreach and current customer engagement. Your loyal patrons are the ones that helped…
Five Tips for Using Facebook in Your Social Media Marketing
Social media is an essential part of a business’s digital strategy. It’s a place where customers can interact with your brand, read updates, and learn more about what you do. According to a recent article…
Targeting Your Audience: How To Make An Impact
Not only is deciding who is in your target audience a good practice for social media and content marketing, it is crucial for creating a strong repertoire with customers and standing out from the competition.…
Three Goals for Your Social Media and How to Implement Them
Social media is a key component to any digital marketing strategy. It is a useful engagement tool for learning about your target audience and a great aid for search engine optimization. Today’s businesses are certainly…
Three Reasons Your Social Media Needs a Website
In 2019, Visual Objects found 40% of small businesses in the United States did not have a website. The reason 13% of small business owners gave for this was they saw their social media platforms…
Managing a Social Media/Online Communication Crisis
All businesses hope to avoid it, but sometimes it happens: a social media crisis arises on one of your platforms. Now it’s time for you to put out the fire. While there is no one…