Originally published on 11/23/2020. Last updated on 03/05/2024. The dreaded social media rut: it happens to all of us at one point or another. Despite it being an incredibly useful …
The Anatomy of a Great Social Media Strategy
Originally published on 03/22/2021. Last updated on 03/05/2024. Social media strategy management at any given time can feel overwhelming, frustrating, and confusing. The platforms people connect on are constantly changing, …
Understanding Why Social Media Is an Important Part of Inbound Marketing
Introduction to Social Media’s Impact on Inbound Marketing In recent years, marketing strategies have undergone a significant transformation, shifting from traditional, interruption-based approaches to more engaging and customer-centric methods. This …
LinkedIn Elevate: What’s Next for Employee Advocacy
Employee advocacy has transformed the way businesses approach social media marketing, turning employees into key players in amplifying brand messages. One tool that played a significant role in shaping this …
How to Use LinkedIn for Marketing Your Business
LinkedIn, renowned as a professional networking site, has transformed into an influential platform for business marketing. Boasting over 1 billion users, it presents an unparalleled opportunity to effectively target and …
The Benefits of User Generated Content for Small Businesses
In an era where trust is a cornerstone of consumer behavior, the voice of the customer has emerged as a game-changing force for businesses of all sizes. As such, more …
How to Create a Winning Social Media Strategy for Small Businesses
If your small business isn’t on social media these days, it might as well be invisible. The magic of the digital age has given us platforms that can connect our …
How to Excel on the Alignable App: A Guide for Small Businesses
So, you’ve heard about this Alignable app that’s making waves in the small business community. Maybe you’re asking, “Is Alignable legit?” or “Can this app really help my business?” You’re …
Hyperlocal Social Media Marketing for Small Businesses
How do you find the nearest top-rated restaurant when exploring a new city or venturing into an unfamiliar neighborhood? The closest drugstore? A cute bookstore? The answer to all of …
The Importance of Get to Know Your Customers Day
For small businesses, getting to know your clients or customers’ goals, values, and needs is mandatory when developing a great marketing strategy. While ‘Get to Know Your Customers Day’ is …