When operating any business, planning for the future and long-term goals is an essential part of the company’s structure. This is where small business strategic planning comes into play. While it’s excellent to have a …
Content Strategy: Myth vs. Fact
A content strategy is an important and necessary piece of any digital strategy. You should have a plan for how you will engage your audience and what types of messages will connect with them. Still, …
Successful Corporate Social Responsibility
One major thing that customers are interested in these days is how companies are helping others and making a difference outside of the walls of their stores or offices. In fact, around 71% of millennials …
4 of The Biggest Trends in Small Business 2021
Last year provided a lot of hard lessons to learn. Stores were often temporarily closed or could only offer pick-up services, and some had to shut down completely. There was a great deal of uncertainty …
The Online Value Proposition in Digital Marketing
As a small business, it’s important to constantly be asking yourself how you can add value for your customers. Sometimes, this may have nothing to do with your digital presence. However, when dealing with digital …
A Customer’s Journey: 3 Things You Absolutely Need To Know
Even as sales and shopping have gone primarily online this year, customers still experience questions and problems as they decide what products they want and whether or not they should buy. Consumers do their research …
Five Steps for Launching Your Email Marketing Strategy
You may have seen it a hundred times. You navigate to a website, start scrolling, and then get a pop-up to sign up for that business’s newsletter. Or, you purchase something online, get a confirmation …
Why Do You Need a Digital Strategy?
During the busiest times of year, it can be easy to push aside the notion of a digital strategy. Business may be too hectic to put the time aside. Or maybe, during a crisis, it’s …