It’s no secret that trust is a rare commodity for companies today. In fact, recent research reveals that trust in businesses has fallen to its lowest point in decades, making …
Customer Journey Optimization Tips for Small Businesses
If you’re a small business owner, you’re probably no stranger to the term “customer journey.” Yet, like many, you might still be figuring out how to make this journey smoother, …
Helpful Tips for Handling Negative Customer Reviews
Dealing with negative customer reviews isn’t easy. They can be difficult to read, hard to understand, and even harder to respond to in a way that’s constructive. But negative reviews …
Understanding the B2B Customer Journey
Imagine boosting the success rate of your marketing efforts dramatically. The secret isn’t in the most sophisticated tools or the biggest budget–it’s in the nuanced understanding of the customer journey. …
The Importance of Surveys and How to Utilize Them
Surveys are a key tool in a small business owner’s toolbox. They are one of the most effective ways to gather thoughts and feedback from customers. And with the rise …
Tips for Improving Your User Experience Strategy
Let’s say that you’ve decided to create or revamp your company’s website. Once you’re past the first step of committing to the process, it’s important to start considering user experience; …