understanding the b2b customer journey

Understanding the B2B Customer Journey

Imagine boosting the success rate of your marketing efforts dramatically. The secret isn’t in the most sophisticated tools or the biggest budget–it’s in the nuanced understanding of the customer journey. …

two people sitting at a table. one is working on a laptop and notepad, the other is working on a phone

Tips for Improving Your User Experience Strategy

Let’s say that you’ve decided to create or revamp your company’s website. Once you’re past the first step of committing to the process, it’s important to start considering user experience; …