One of the great things about the Internet and social media is that you can reach any person, anywhere, at any time. It is so pervasive that it can reach any number of people whenever…
Is Your Brand Voice Being Heard?
Businesses work for years to develop the perceived tone, aesthetic, and personality of their organization. This may be known as the brand’s “voice.” Before, during, and after investing time and effort into something as specific…
Four Considerations When Creating Content
There’s no doubt about it: in today’s world, people want to get information fast and they want it to provide value. With this being the case, it can be hard to get your content in…
Five Tips for Using Facebook in Your Social Media Marketing
Social media is an essential part of a business’s digital strategy. It’s a place where customers can interact with your brand, read updates, and learn more about what you do. According to a recent article…
Targeting Your Audience: How To Make An Impact
Not only is deciding who is in your target audience a good practice for social media and content marketing, it is crucial for creating a strong repertoire with customers and standing out from the competition.…
Generating Demand for Your Business Online
While generating loyalty among current customers is undoubtedly an important part of any digital marketing strategy, it is also essential to consider how your business will attract new customers in order to grow. One way…
Three Goals for Your Social Media and How to Implement Them
Social media is a key component to any digital marketing strategy. It is a useful engagement tool for learning about your target audience and a great aid for search engine optimization. Today’s businesses are certainly…
Three Reasons Your Social Media Needs a Website
In 2019, Visual Objects found 40% of small businesses in the United States did not have a website. The reason 13% of small business owners gave for this was they saw their social media platforms…
The Strategy Behind a Powerful User Experience
Let’s say that you’ve decided to create or revamp your company’s website. Once you’re past the first step of committing to the process, it’s important to start considering user experience; both the way it is…
Search Engine Optimization: The Basics
What is Search Engine Optimization? Search engine optimization (SEO) is a term that refers to how places such as Google and Bing find your content, how this helps potential users to discover your platform, and…