Let’s say that you’ve decided to create or revamp your company’s website. Once you’re past the first step of committing to the process, it’s important to start considering user experience; both the way it is…
Search Engine Optimization: The Basics
What is Search Engine Optimization? Search engine optimization (SEO) is a term that refers to how places such as Google and Bing find your content, how this helps potential users to discover your platform, and…
Five Key Points to Include in Your Digital Strategy
When trying to decide how to best utilize your online platform(s), getting started is often the hardest part. It’s difficult to know what your first steps should be, whether you’re hoping to revamp the website…
Crafting Content with Emotional Connections: Three Points of Contact
There is no doubt that it’s important for a target audience to interact with your content online. A big question, though, is how. First, how do you get audiences to care about your content? And…