With 722 million members and 18 years of growth and circulation, LinkedIn has become one of the most important social networking sites to small businesses and small business owners. With its primary function of allowing…
4 Ways to Repurpose Content and Boost Your Online Strategy
Sometimes, you create a piece of content that truly resonates with your audience. It is clear and to the point, has lots of supporting evidence, and is a truly wonderful representation of your brand and…
The Impact of Web Design: Powerful Visuals [Infographic]
How often are you thinking about your website’s design? As the virtual storefront for your business, how your website looks, functions, and represents your company values, as well as ways to improve should be constant…
3 Ways Company Culture Affects Your Content
When creating content for a blog, social media update, or addition to your website, it takes a certain level of creativity and collaboration. The general mindset of your business will ultimately affect how the work…
4 Surefire Tips for Using Twitter
As one of the most used social media platforms in the world, Twitter has proven to be an incredibly effective tool for social media marketing. With its tight character limits and specifications on images, it…
Small Business Digital Marketing: Get Powerful Results
When running a small business, it’s necessary to be both strategic and cost effective in your digital marketing efforts. That’s why it’s important to plan well in advance before launching into something that may be…
4 Keys for Successful Consumer Engagement on Social Media
Over the past few years, social media has presented itself as more than just a tool for small businesses. Now, it’s a necessity for consumer engagement. Customers expect to be able to connect with the…
Five Steps for Creating an Effective Content Calendar
One of the great things about the Internet and social media is that you can reach any person, anywhere, at any time. It is so pervasive that it can reach any number of people whenever…
Is Your Brand Voice Being Heard?
Businesses work for years to develop the perceived tone, aesthetic, and personality of their organization. This may be known as the brand’s “voice.” Before, during, and after investing time and effort into something as specific…
Four Considerations When Creating Content
There’s no doubt about it: in today’s world, people want to get information fast and they want it to provide value. With this being the case, it can be hard to get your content in…