Originally published on 09/24/2020. Last updated on 03/02/2024. Digital strategy may not be a term that the average small business owner hears on a day-to-day basis. At Vervology, we feel …
How to Leverage Your Competitive Edge for Business Owners
Running a small business can feel like you’re constantly swimming upstream. There’s always competition, always something new to tackle, and it seems like everyone else has some secret formula for …
What is Brand Strategy? Everything You Need to Know
The world of business is loud. Between vying for attention and trying to carve your own niche, it’s easy to feel lost. A strong brand strategy can cut through the …
Why Is Specialization Important for Small Businesses?
In a world where everyone seems to be a jack-of-all-trades, there’s a quiet power in becoming a master of one. For small businesses, this idea of specialization—honing in on a …
Mastering UVP: How to Find Your Unique Value Proposition
In the fiercely competitive landscape of today’s market, having a strong Unique Value Proposition (UVP) can significantly differentiate your business from others. A compelling UVP not only highlights what makes …
The Most Essential Strategies for Building Customer Trust
It’s no secret that trust is a rare commodity for companies today. In fact, recent research reveals that trust in businesses has fallen to its lowest point in decades, making …
Discovering Untouched Niche Markets: Helpful Tips
Choosing a niche is the foundation upon which businesses build their identity, attract the right customers, and carve out their place in the market. But in a world where most …
How Aligning Your Marketing with Your Sales Can Grow Your Business
The pressure of running a business means that every decision you make, big or small, can have a significant impact on your company’s growth. In this challenging position, one strategy …
Why Every Business Owner Needs a Personal Brand
When we talk about branding, it usually brings to mind the logos, color schemes, and slogans of large corporations. But in today’s world, branding isn’t just for companies anymore. Now, …
The Critical Importance of a Website for Your Small Business
The thought of maintaining a website can feel completely overwhelming for small business owners. Many entrepreneurs have built their success on referrals or face-to-face interactions, so a website may seem …