Have you ever shopped online with a store and found yourself getting personalized ads and recommendations from the brand? Or, have you shopped for clothes online and, before entering the …
The Online Value Proposition in Digital Marketing
As a small business, it’s important to constantly be asking yourself how you can add value for your customers. Sometimes, this may have nothing to do with your digital presence. …
4 Keys for Successful Consumer Engagement on Social Media
Over the past few years, social media has presented itself as more than just a tool for small businesses. Now, it’s a necessity for consumer engagement. Customers expect to be …
A Guide to Finding Your Brand Voice and Projecting It
Originally published on 12/07/2020. Last updated on 03/02/2024. You’ve crafted a unique brand identity. You know what sets your business apart. But somehow, when it comes to expressing that identity …
Three Essential Tips for Maintaining Customer Loyalty
Finding new clients and customers is both exciting and necessary for small businesses. However, it’s equally important to strike a balance between new customer outreach and current customer engagement. After …
Do Your Customers Have Brand Loyalty?
One goal for many business owners is to create a brand customers enjoy interacting with and consistently come back to. In large part, success with this goal is about building …
Four Qualities of a Good Brand
Establishing a good brand is key for companies online, but it can be difficult to break down what this means. Today we are answering the question, what should I be …
How Vervology Implements a Digital Strategy Solution
Digital transformation does not happen simply overnight. It takes a great deal of research about your target audience and goals for your business, as well as a long-term commitment to …