Color isn’t just about making things look pretty – it’s a powerful communication tool that shapes how people perceive your brand. Think about the iconic red of Coca-Cola, the Tiffany …
Small Business Brand Development: Key Tips for Success
Anyone who’s ever started a small business knows the feeling…you have this amazing idea, a ton of passion, and maybe even some promising early results. But deep down, you’re grappling …
How to Make Brand Identity Guidelines: An Easy Guide
Think of your brand as your company’s personality. It encompasses everything from your core values and messaging to your visual elements like your logo and color palette. A strong brand …
Branding for Startups: Strategies to Build a Powerful Brand
As a startup founder, you know that resources are scarce. Between product development, fundraising, and a million other urgent tasks, it doesn’t feel like you have much time and energy …
Common Branding Mistakes for Businesses to Avoid
Think of your brand as your company’s personality. It’s how people perceive you, feel about you, and what they come to expect from you. A strong brand fosters trust, builds …
What is Brand Strategy? Everything You Need to Know
The world of business is loud. Between vying for attention and trying to carve your own niche, it’s easy to feel lost. A strong brand strategy can cut through the …
Telling Your Story: How to Make Your About Page Stand Out
Your website is the perfect chance to tell your story—to show potential customers what makes you who you are. From the hero section of the homepage to the images you …
The Most Essential Strategies for Building Customer Trust
It’s no secret that trust is a rare commodity for companies today. In fact, recent research reveals that trust in businesses has fallen to its lowest point in decades, making …
Why Every Business Owner Needs a Personal Brand
When we talk about branding, it usually brings to mind the logos, color schemes, and slogans of large corporations. But in today’s world, branding isn’t just for companies anymore. Now, …
Overwhelmed with Business Messaging? There’s an Easier Way
Every business owner knows their company inside and out– its mission, what you offer, and the values you stand for. But translating those ideas into words that truly click with …