Originally published on 11/23/2020. Last updated on 03/05/2024. The dreaded social media rut: it happens to all of us at one point or another. Despite it being an incredibly useful …
Breaking Down the 4 Ps of Marketing
Originally published on 08/27/2020. Last updated on 03/01/2024. The concept of the 4 Ps of marketing has been a cornerstone in the business and marketing world since it was first …
The Personalized Brand Experience and How to Create One
Have you ever shopped online with a store and found yourself getting personalized ads and recommendations from the brand? Or, have you shopped for clothes online and, before entering the …
3 Interesting Digital Solutions for Small Businesses
With the COVID-19 pandemic, plus the onset of winter, people are spending more time now more than ever shopping and accessing businesses online. This means that your website, social media …
A Guide to Finding Your Brand Voice and Projecting It
Originally published on 12/07/2020. Last updated on 03/02/2024. You’ve crafted a unique brand identity. You know what sets your business apart. But somehow, when it comes to expressing that identity …
Using Instagram Stories in Your Social Media Marketing
Instagram Stories have quickly grown into one of the biggest short-term marketing tools on social media today. Since their inception in 2016, Stories has reported 500 million users each day. And …
Three Goals for Social Media and How to Implement Them
Social media is a key component to any digital marketing strategy, which is why it is important to create individual goals for your social media strategy. It is a useful …
Four Qualities of a Good Brand
Establishing a good brand is key for companies online, but it can be difficult to break down what this means. Today we are answering the question, what should I be …