Web design represents an essential element to the online presence of a small business. Having great web design fosters better engagement with a company’s target audience. But how can a small business determine what design choices …
Email Marketing: Creating an Effective Newsletter for Your Small Business
Newsletters sent to current and prospective customers and clients offer an effective way to convert warm leads, engage with a target audience, and even upsell products and services for small businesses. Compiling and sending a …
7 Reasons Why Newsletters are Important for Small Businesses
Newsletters may seem old school for marketing. However, they offer relevant marketing tools that small businesses can leverage as they look to expand their audience. They are relatively easy to create, take minimal effort to …
Using SEO Keywords in Your Content
Long gone are the days of keyword stuffing. Google is way beyond that now. Today’s paradigm is quality over quantity for content. There is a right and wrong way to use SEO keywords in web content. It …
Choosing SEO Keywords for Small Businesses
Every business needs a web presence to stand out. A well-designed website is the headquarters of that web presence. But small businesses need to present their website in the right way to attract customers and …
Niche Marketing: High Returns
Niche marketing refers to catering to the needs of a very specific target audience. Although this may seem to limit a company’s growth potential, it does offer high returns and rewards if done properly, particularly …
Niche and Specialization Marketing: What’s the Difference?
Niche and specialization sound like synonyms. But in the world of business, they have a few key differences in how companies and marketing agencies can leverage these concepts. Before a company can go after a …
Understanding the Impact of Privacy of Digital Marketing – Changes Over Time
Data and its analysis are the gold standards for digital marketers. Unfortunately, options are becoming increasingly limited, either through laws that evolve and change or through companies that enact policy updates. Much like anything in …
3 forms of creating protection for your small business
Starting a business is a commitment that many don’t venture towards in life. It takes mass amounts of drive, time, effort, dedication, and self-trust to take the plunge of becoming an entrepreneur. With so much …
5 Ways to Protect Customer Data Privacy in Digital Marketing
Data breaches with big companies make big news. Target. Equifax. Home Depot. Those data breaches exposed the private data of millions of customers. But data privacy is also important for small businesses. Here’s why companies …