Marketing trends have changed drastically in recent years. As new technologies and platforms continue to emerge, it becomes increasingly difficult for small businesses to determine which channels are the most …
Keyword Research 101: A Beginner’s Guide
Keyword research is one of the most effective ways to develop a successful digital marketing strategy. By identifying relevant keywords and phrases, businesses can create content that aligns with their …
What is Review Management and Why Does it Matter?
Reviews are a valuable currency in the digital world, making review management an increasingly important component of a business’s comprehensive digital strategy, especially for small businesses. But what is review …
23 Digital Marketing Terms You Need to Know in 2023
Welcome to the ever-evolving world of digital marketing, where there’s always a new acronym or buzzword to learn. Keeping up with the latest industry terms and jargon can be challenging. …
Keyword Marketing: What is it?
For a business to succeed in today’s age, it needs to have a website that’s easily discoverable for its target audience. That’s where keyword marketing comes into play. But what …
Web Design vs. Web Development: What’s the Difference?
When potential customers first come across a company, it’s usually through their website. That’s why having a website that’s both visually appealing and user-friendly is crucial. One way to achieve …
How Vervology’s Content Marketing Strategies Drive Results
In recent years, content marketing has emerged as a game-changer for businesses looking to make a mark. By producing relevant, high-quality content, businesses can elevate their brand, engage their audience, …
Why You Need a Platform for Success in 2023
In today’s digital age, having a website is no longer optional for small businesses. But simply having a website is not enough. In order to stand out from the competition …
Top 5 Questions Small Businesses Should Ask When Hiring a Content Writer
One of the keys to growing a successful business is producing quality content. Yet, consistently writing and producing high-quality content can be an incredibly time-consuming and difficult process–especially for those …
The Benefits of Hiring a Content Writer for Small Businesses
Content is at the heart of a business’s online presence. From engaging blog posts to informative product descriptions, high-quality content can make all the difference in attracting and retaining customers. …