Search engines are constantly refining how they rank websites, which leads to shifts in SEO best practices. With all these complexities, it’s understandable to question the role traditional tactics still …
How to Optimize Your Website for Voice Search: Key Practices
The way we search the web is constantly changing. With the rise of smart speakers and voice-enabled devices, more people are turning to spoken queries to find information, products, and …
Keyword Stuffing: Understanding Its Impact and How to Avoid It
With its countless rules and changing guidelines, Search Engine Optimization (SEO) can be an extremely challenging concept for website owners. It can be especially difficult to strike the right balance …
Optimizing Header Tags for Maximum SEO Performance
Have you ever scrolled through a website that felt like a giant wall of text, leaving you overwhelmed and unsure where to focus? A well-structured website is essentially for guiding …
What Are Backlinks? Understanding Their Role in Your Website
The quest for better search rankings and increased website traffic can feel like a constant battle, especially if you’re not an expert in SEO. You’ve probably heard the term “backlinks” …
7 Ways to Grow Your Email List for Better Engagement
Originally published on 05/10/2021. Last updated on 03/05/2024. You’re putting out your email newsletter on a regular basis and putting a lot of thought and care into the content. Everything …
How Digital Strategy Boosts Marketing and Sales for Small Businesses
Originally published on 09/24/2020. Last updated on 03/02/2024. Digital strategy may not be a term that the average small business owner hears on a day-to-day basis. At Vervology, we feel …
Demand Generation: Generating Demand for Your Business Online
Originally published on 09/03/2020. Last updated on 03/01/2024. Growing your customer base is essential for any business, yet attracting new prospects consistently can be a major challenge. One way to …
How to Decrease Bounce Rate: Proven Strategies
Originally published on 09/01/2020. Last updated on 03/01/2024. If you’re concerned about the number of visitors quickly exiting your website, you’re zeroing in on your bounce rate. A high bounce …
Breaking Down the 4 Ps of Marketing
Originally published on 08/27/2020. Last updated on 03/01/2024. The concept of the 4 Ps of marketing has been a cornerstone in the business and marketing world since it was first …