There is no doubt that buyer personas are essential to a small business’s marketing efforts. They help you really get into your customer’s heads, giving you insight into their values and motivations. As an excellent…
Three Tips for Maintaining Customer Loyalty
Finding new clients and customers is both exciting and necessary for business. Still, it’s important to strike a balance between new customer outreach and current customer engagement. Your loyal patrons are the ones that helped…
Digital Strategy’s Positioning Between Marketing and Sales
Digital strategy may not be a term that the average small business owner hears on a day-to-day basis. At Vervology, we feel like it’s time for that to change. Digital strategy should have a prominent…
Targeting Your Audience: How To Make An Impact
Not only is deciding who is in your target audience a good practice for social media and content marketing, it is crucial for creating a strong repertoire with customers and standing out from the competition.…
Generating Demand for Your Business Online
While generating loyalty among current customers is undoubtedly an important part of any digital marketing strategy, it is also essential to consider how your business will attract new customers in order to grow. One way…
The Four Ps of Marketing
The Four Ps of marketing encapsulate the essence of a business’s marketing strategy and support its digital strategy. But how do you incorporate them into your own digital marketing strategy? Here are a few ideas:…
The New Business as Usual
COVID-19 has sent companies into a tail-spin, forcing many to adjust by moving fully online as quickly as possible. Whether it’s order fulfillment, asynchronous customer service, or remote employees, each industry has felt the effects…
Accelerate Your Digital Marketing With These Tips
As commerce more frequently moves onto the digital platform, so does marketing. So, how can you optimize your marketing efforts to suit your online needs? Calls to Action As you craft your online content, try to…
How Vervology Implements a Digital Strategy Solution
Digital transformation does not happen simply overnight. It takes a great deal of research about your target audience and goals for your business, as well as a long-term commitment to maintenance and continual improvement. It…
The Strategy Behind a Powerful User Experience
Let’s say that you’ve decided to create or revamp your company’s website. Once you’re past the first step of committing to the process, it’s important to start considering user experience; both the way it is…