Social media is an essential part of a business’s digital strategy. It’s a place where customers can interact with your brand, read updates, and learn more about what you do. According to a recent article…
Targeting Your Audience: How To Make An Impact
Not only is deciding who is in your target audience a good practice for social media and content marketing, it is crucial for creating a strong repertoire with customers and standing out from the competition.…
Generating Demand for Your Business Online
While generating loyalty among current customers is undoubtedly an important part of any digital marketing strategy, it is also essential to consider how your business will attract new customers in order to grow. One way…
The Four Ps of Marketing
The Four Ps of marketing encapsulate the essence of a business’s marketing strategy and support its digital strategy. But how do you incorporate them into your own digital marketing strategy? Here are a few ideas:…
The New Business as Usual
COVID-19 has sent companies into a tail-spin, forcing many to adjust by moving fully online as quickly as possible. Whether it’s order fulfillment, asynchronous customer service, or remote employees, each industry has felt the effects…
Accelerate Your Digital Marketing With These Tips
As commerce more frequently moves onto the digital platform, so does marketing. So, how can you optimize your marketing efforts to suit your online needs? Calls to Action As you craft your online content, try to…
How Vervology Implements a Digital Strategy Solution
Digital transformation does not happen simply overnight. It takes a great deal of research about your target audience and goals for your business, as well as a long-term commitment to maintenance and continual improvement. It…
The Strategy Behind a Powerful User Experience
Let’s say that you’ve decided to create or revamp your company’s website. Once you’re past the first step of committing to the process, it’s important to start considering user experience; both the way it is…
Five Ways Digital Technology Has Impacted Selling
The move to digital commerce has led to a need for development in how businesses market and sell their products. Here are just a few of the ways technology has transformed the field. E-Commerce One…
Search Engine Optimization: The Basics
What is Search Engine Optimization? Search engine optimization (SEO) is a term that refers to how places such as Google and Bing find your content, how this helps potential users to discover your platform, and…