You’re putting out your email newsletter on a regular basis and putting a lot of thought and care into the content. Everything is edited and well-written, your images are aesthetic, intriguing, and represent your brand.…
Organic Digital Marketing: Myth vs. Fact
Digital marketing is a hot term right now. Everywhere you go, it sounds like every brand is concerned with digital marketing and how to boost their return on investment. With people accessing companies more and…
4 Ways Vervology Solves Problems With Digital Strategy
At Vervology, we are a team of problem-solvers. We identify our clients’ pain points and find unique and creative solutions that help them excel forward. And since we operate within the digital space, we use…
Strategic Planning: What It Is, Why It Matters
When operating any business, planning for the future and long-term goals is an essential part of the company’s structure. This is where small business strategic planning comes into play. While it’s excellent to have a…
Digital Strategy: Expectation vs. Reality
At Vervology, we do a lot to help small businesses with their digital strategies. However, there is quite a bit of confusion regarding what digital strategy actually is and can do for your business. As…
The Online Value Proposition in Digital Marketing
As a small business, it’s important to constantly be asking yourself how you can add value for your customers. Sometimes, this may have nothing to do with your digital presence. However, when dealing with digital…
3 Interesting Digital Solutions for Small Businesses
With the COVID-19 pandemic, plus the onset of winter, people are spending more time now more than ever shopping and accessing businesses online. This means that your website, social media channels and other digital solutions…
Small Business Digital Marketing: Get Powerful Results
When running a small business, it’s necessary to be both strategic and cost effective in your digital marketing efforts. That’s why it’s important to plan well in advance before launching into something that may be…
Why Do You Need a Digital Strategy?
During the busiest times of year, it can be easy to push aside the notion of a digital strategy. Business may be too hectic to put the time aside. Or maybe, during a crisis, it’s…
The Strategic Planning Process: What Does It Mean?
Where do you want your small business to go? How do you plan on getting there? What’s your timeframe for reaching your goals? All of these questions tie into what is known as the strategic…