As a small business, it’s important to constantly be asking yourself how you can add value for your customers. Sometimes, this may have nothing to do with your digital presence. However, when dealing with digital…
3 Interesting Digital Solutions for Small Businesses
With the COVID-19 pandemic, plus the onset of winter, people are spending more time now more than ever shopping and accessing businesses online. This means that your website, social media channels and other digital solutions…
Small Business Digital Marketing: Get Powerful Results
When running a small business, it’s necessary to be both strategic and cost effective in your digital marketing efforts. That’s why it’s important to plan well in advance before launching into something that may be…
Why Do You Need a Digital Strategy?
During the busiest times of year, it can be easy to push aside the notion of a digital strategy. Business may be too hectic to put the time aside. Or maybe, during a crisis, it’s…
The Strategic Planning Process: What Does It Mean?
Where do you want your small business to go? How do you plan on getting there? What’s your timeframe for reaching your goals? All of these questions tie into what is known as the strategic…
Using Digital Strategy to Achieve Your Goals
At Vervology, we specialize in digital strategy. We are firm believers in the power of intentional planning to reach your online goals as a business. Still, a digital strategy can seem like an abstract concept,…
The Importance of Surveys and How to Utilize Them
Surveys are a key tool in a small business owner’s toolbox. They are one of the most effective ways to gather thoughts and feedback from customers. And with the rise of social media, disseminating survey…
Using Buyer Personas to Target Your Audience
There is no doubt that buyer personas are essential to a small business’s marketing efforts. They help you really get into your customer’s heads, giving you insight into their values and motivations. As an excellent…
Three Tips for Maintaining Customer Loyalty
Finding new clients and customers is both exciting and necessary for business. Still, it’s important to strike a balance between new customer outreach and current customer engagement. Your loyal patrons are the ones that helped…
Digital Strategy’s Positioning Between Marketing and Sales
Digital strategy may not be a term that the average small business owner hears on a day-to-day basis. At Vervology, we feel like it’s time for that to change. Digital strategy should have a prominent…