Where do you want your small business to go? How do you plan on getting there? What’s your timeframe for reaching your goals? All of these questions tie into what is known as the strategic…
Using Digital Strategy to Achieve Your Goals
At Vervology, we specialize in digital strategy. We are firm believers in the power of intentional planning to reach your online goals as a business. Still, a digital strategy can seem like an abstract concept,…
The Importance of Surveys and How to Utilize Them
Surveys are a key tool in a small business owner’s toolbox. They are one of the most effective ways to gather thoughts and feedback from customers. And with the rise of social media, disseminating survey…
Using Buyer Personas to Target Your Audience
There is no doubt that buyer personas are essential to a small business’s marketing efforts. They help you really get into your customer’s heads, giving you insight into their values and motivations. As an excellent…
Three Tips for Maintaining Customer Loyalty
Finding new clients and customers is both exciting and necessary for business. Still, it’s important to strike a balance between new customer outreach and current customer engagement. Your loyal patrons are the ones that helped…
Digital Strategy’s Positioning Between Marketing and Sales
Digital strategy may not be a term that the average small business owner hears on a day-to-day basis. At Vervology, we feel like it’s time for that to change. Digital strategy should have a prominent…
Targeting Your Audience: How To Make An Impact
Not only is deciding who is in your target audience a good practice for social media and content marketing, it is crucial for creating a strong repertoire with customers and standing out from the competition.…
Generating Demand for Your Business Online
While generating loyalty among current customers is undoubtedly an important part of any digital marketing strategy, it is also essential to consider how your business will attract new customers in order to grow. One way…
The Four Ps of Marketing
The Four Ps of marketing encapsulate the essence of a business’s marketing strategy and support its digital strategy. But how do you incorporate them into your own digital marketing strategy? Here are a few ideas:…
The New Business as Usual
COVID-19 has sent companies into a tail-spin, forcing many to adjust by moving fully online as quickly as possible. Whether it’s order fulfillment, asynchronous customer service, or remote employees, each industry has felt the effects…