The Vervology 377 Protocol defines the comprehensive customer value journey, and the experience clients can expect when they partner with Vervology. The protocol is not only a complete breakdown of Vervology as a brand but …
What is Digital Transformation?
The term ‘Digital Transformation’ has been around for many years. However, more recently, the actual process of applying technology to the customer experience has become much more consequential. Companies implementing digital transformation have one goal. …
WOW website: Your Platform for Success
building a WOW website A professional website is one of the essential components in building a good reputation for a small business; it is the heart of an organization. It’s the digital representation of a …
The importance of get to know your customers day – and every day
For small businesses, getting to know your clients or customers goals, values, and needs is mandatory when developing a great marketing strategy. While ‘Get to Know your customers Day’ is perfect motivation to gear attention …
4 steps to creating a great brand strategy that drives results
Developing a brand strategy is one of the most important tasks in terms of growing a successful business. In order to develop a brand strategy, it’s first necessary to define exactly who the company is as a …
Email Marketing: Creating an Effective Newsletter for Your Small Business
Newsletters sent to current and prospective customers and clients offer an effective way to convert warm leads, engage with a target audience, and even upsell products and services for small businesses. Compiling and sending a …
7 Reasons Why Newsletters are Important for Small Businesses
Newsletters may seem old school for marketing. However, they offer relevant marketing tools that small businesses can leverage as they look to expand their audience. They are relatively easy to create, take minimal effort to …
Using SEO Keywords in Your Content
Long gone are the days of keyword stuffing. Google is way beyond that now. Today’s paradigm is quality over quantity for content. There is a right and wrong way to use SEO keywords in web content. It …
Choosing SEO Keywords for Small Businesses
Every business needs a web presence to stand out. A well-designed website is the headquarters of that web presence. But small businesses need to present their website in the right way to attract customers and …
Niche Marketing: High Returns
Niche marketing refers to catering to the needs of a very specific target audience. Although this may seem to limit a company’s growth potential, it does offer high returns and rewards if done properly, particularly …