There’s no denying: We are in a fully digital age and the “age of the consumer” is well upon us. Consumers and clients are now expecting even more out of businesses in terms of the …
4 Key Differences Between Organic Marketing vs. Paid Digital Marketing
Paid digital marketing is a hot term that people are using today. As the importance of having an online presence as a brand continues to skyrocket, individuals are trying to find more ways to stay …
Offering Value vs. Getting Clicks: Vervology’s Take
In today’s fast-paced, digital world, we often hear about how many clicks articles are getting or the number of likes a social media post has received. While easy-to-read and fun social media posts are an …
The Importance of Local SEO for Small Businesses
Are you a small business owner who’s ready to take your SEO digital strategy to the next level? Local SEO best practices, including geotagging, citation management, listing management, and locally curated content, can make a …
Evergreen Content and Digital Strategy: A Guide
One of the most important aspects of your digital strategy is having evergreen content that is interesting, credible, and relevant to your audience. Not only does this help with your ranking in Google and boost …
Top 6 Best Ways to Get Email Newsletter Subscribers
You’re putting out your email newsletter on a regular basis and putting a lot of thought and care into the content. Everything is edited and well-written, your images are aesthetic, intriguing, and represent your brand. …
Organic Digital Marketing: Myth vs. Fact
Digital marketing is a hot term right now. Everywhere you go, it sounds like every brand is concerned with digital marketing and how to boost their return on investment. With people accessing companies more and …
4 Ways Vervology Solves Problems With Digital Strategy
At Vervology, we are a team of problem-solvers. We identify our clients’ pain points and find unique and creative solutions that help them excel forward. And since we operate within the digital space, we use …
Strategic Planning: What It Is, Why It Matters
When operating any business, planning for the future and long-term goals is an essential part of the company’s structure. This is where small business strategic planning comes into play. While it’s excellent to have a …
Digital Strategy: Expectation vs. Reality
At Vervology, we do a lot to help small businesses with their digital strategies. However, there is quite a bit of confusion regarding what digital strategy actually is and can do for your business. As …