Have you ever gone to a website searching for a quick answer to a question, and found yourself lost in a maze of menus and links? That’s where a well-designed …
Bounce Rate Explained: Why It Matters for Your Website
If you’ve ever peeked into your website analytics, you’ve probably come across a whole host of confusing terms – sessions, pageviews, unique visitors…and then there’s bounce rate. It’s a term …
How to Optimize Your Website for Voice Search: Key Practices
The way we search the web is constantly changing. With the rise of smart speakers and voice-enabled devices, more people are turning to spoken queries to find information, products, and …
Why You Should Avoid Using Business Jargon on Your Website
The words you choose for your website have the power to attract and engage your ideal audience – or alienate them altogether. Unfortunately, many businesses fall into the trap of …
Fixing a 404 Error: Practical Solutions for Website Owners
Have you ever clicked on a link only to be greeted by the dreaded “404 Page Not Found” message? It’s a frustrating experience for users and a potential red flag …
Why Design Matters: Understanding the Importance of Web Design
Originally published on 10/07/2020. Last updated on 03/07/2024. Your business’s website is perhaps the most important representation of your brand. It’s your virtual storefront, welcoming potential customers and offering a …
Web Design Insights Every Website Owner Should Know
Originally published on 11/29/2021. Last updated on 03/07/2024. Fantastic web design goes beyond just a pretty face. It’s a perfect blend of beauty, speed, and ease of use. Ideally, every …
What Are Backlinks? Understanding Their Role in Your Website
The quest for better search rankings and increased website traffic can feel like a constant battle, especially if you’re not an expert in SEO. You’ve probably heard the term “backlinks” …
How to Add Meta Keywords to Your WordPress Website
One of the most confusing aspects of owning a website today is Search Engine Optimization (SEO). From complex technical strategies to constantly shifting algorithms, it’s easy to feel overwhelmed and …
Small Business Brand Development: Key Tips for Success
Anyone who’s ever started a small business knows the feeling…you have this amazing idea, a ton of passion, and maybe even some promising early results. But deep down, you’re grappling …