With 722 million members and 18 years of growth and circulation, LinkedIn has become one of the most important social networking sites to small businesses and small business owners. With its primary function of allowing…
4 Ways to Repurpose Content and Boost Your Online Strategy
Sometimes, you create a piece of content that truly resonates with your audience. It is clear and to the point, has lots of supporting evidence, and is a truly wonderful representation of your brand and…
3 Insightful Newsletters Per The Vervology Team
Part of what makes the Vervology Team who we are is our commitment to continued learning and natural curiosity. As problem solvers, we understand that we don’t have all the answers all the time. That’s…
3 Ways Company Culture Affects Your Content
When creating content for a blog, social media update, or addition to your website, it takes a certain level of creativity and collaboration. The general mindset of your business will ultimately affect how the work…
Social Media Strategy: Myth vs. Fact
Social media can be an elusive place. What works to target customers one day may not work in a week. Keeping up with changes on each individual platform can seem exhausting. Still, social media remains…
4 Surefire Tips for Using Twitter
As one of the most used social media platforms in the world, Twitter has proven to be an incredibly effective tool for social media marketing. With its tight character limits and specifications on images, it…
3 Interesting Digital Solutions for Small Businesses
With the COVID-19 pandemic, plus the onset of winter, people are spending more time now more than ever shopping and accessing businesses online. This means that your website, social media channels and other digital solutions…
4 Keys for Successful Consumer Engagement on Social Media
Over the past few years, social media has presented itself as more than just a tool for small businesses. Now, it’s a necessity for consumer engagement. Customers expect to be able to connect with the…
Five Steps for Launching Your Email Marketing Strategy
You may have seen it a hundred times. You navigate to a website, start scrolling, and then get a pop-up to sign up for that business’s newsletter. Or, you purchase something online, get a confirmation…
20 Social Media Post Ideas for Small Businesses
The dreaded social media rut: it happens to all of us at one point or another. Despite it being an incredibly useful marketing tool, one of the pitfalls of social media is that it is…