The dreaded social media rut: it happens to all of us at one point or another. Despite it being an incredibly useful marketing tool, one of the pitfalls of social media is that it is…
Using Instagram Stories in Your Social Media Marketing
Instagram Stories have quickly grown into one of the biggest short-term marketing tools on social media today. Since their inception in 2016, Stories has reported 500 million users each day. And who wouldn’t want to take…
Five Steps for Creating an Effective Content Calendar
One of the great things about the Internet and social media is that you can reach any person, anywhere, at any time. It is so pervasive that it can reach any number of people whenever…
Four Considerations When Creating Content
There’s no doubt about it: in today’s world, people want to get information fast and they want it to provide value. With this being the case, it can be hard to get your content in…
Five Tips for Using Facebook in Your Social Media Marketing
Social media is an essential part of a business’s digital strategy. It’s a place where customers can interact with your brand, read updates, and learn more about what you do. According to a recent article…
Three Goals for Your Social Media and How to Implement Them
Social media is a key component to any digital marketing strategy. It is a useful engagement tool for learning about your target audience and a great aid for search engine optimization. Today’s businesses are certainly…
Three Reasons Your Social Media Needs a Website
In 2019, Visual Objects found 40% of small businesses in the United States did not have a website. The reason 13% of small business owners gave for this was they saw their social media platforms…
Managing a Social Media/Online Communication Crisis
All businesses hope to avoid it, but sometimes it happens: a social media crisis arises on one of your platforms. Now it’s time for you to put out the fire. While there is no one…
Paid, Owned, and Earned Media: The Basics
Within the realm of digital marketing, the terms paid, owned, and earned media are thrown around a lot, but what do they actually mean? And how can you use them to your business’s advantage? That…
Crafting Content with Emotional Connections: Three Points of Contact
There is no doubt that it’s important for a target audience to interact with your content online. A big question, though, is how. First, how do you get audiences to care about your content? And…