Over the last several years, customers’ expectations of businesses both large and small have shifted. Today, they are interested in supporting companies they believe are making a positive change in the world and aren’t solely…
Three Internal Business Process Objectives
At Vervology, we believe in the power of setting actionable goals as a way of obtaining success. However, for a lot of small businesses, those goals and objectives may tend to face outward more than…
Three Ways Digital Technology is Propelling User Experience
As technological solutions become more common as ways to solve business problems, more businesses will begin turning to them. The solutions these changes provide are becoming more essential to successfully running a company. As end-user…
Is Your Brand Voice Being Heard?
Businesses work for years to develop the perceived tone, aesthetic, and personality of their organization. This may be known as the brand’s “voice.” Before, during, and after investing time and effort into something as specific…
Three Brand Elements to Avoid
Creating a brand identity is crucial for any business today. It helps audiences get to know what your company is all about and distinguishes your services from competitors’. It gives your business an identity, allowing…
Why Does Design Matter for Your Website?
Your business’s website is essentially your virtual storefront. It represents the company to customers, helping them learn about who you are and what services you provide. Just like you wouldn’t run the business in a…
Do Your Customers Have Brand Loyalty?
One goal for many business owners is to create a brand customers enjoy interacting with and consistently come back to. In large part, success with this goal is about building trust over time and sharing…
Four Steps for Creating an Engaged Online Community
You’ve put in the hard work and time to create a well-founded brand. These days, having a solid visual style isn’t the only necessity. Consumers now more than ever build trust in brands differently than…
Standing Out From the Crowd: A Guide to Differentiation Strategy
Your business is unique. You have put your time and passion into building a company that is distinguished in its services and customer experience. But sometimes it can be difficult to show this distinction to…
Four Qualities of a Good Brand
Establishing a good brand is key for companies online, but it can be difficult to break down what this means. Today we are answering the question, what should I be looking for to ensure the…