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Branding, Design, and Development Insights

The Impact of Web Design

The Impact of Web Design: Powerful Visuals [Infographic]

February 8, 2021February 8, 2021 in Branding, Design, and Development

How often are you thinking about your website’s design? As the virtual storefront for your business, how your website looks, functions, and represents your company values, as well as ways to improve should be constant…

A computer showing users on a website

The Personalized Brand Experience and How to Create One

January 25, 2021January 22, 2021 in Branding, Design, and Development

Have you ever shopped online with a store and found yourself getting personalized ads and recommendations from the brand? Or, have you shopped for clothes online and, before entering the virtual store, had to answer…

A road with trees hanging over it and fog ahead. Used to portray the customer's journey.

A Customer’s Journey: 3 Things You Absolutely Need To Know

January 11, 2021January 12, 2021 in Branding, Design, and Development

Even as sales and shopping have gone primarily online this year, customers still experience questions and problems as they decide what products they want and whether or not they should buy. Consumers do their research…

A microphone in a recording studio

Brand Voice and Three Ways to Project

December 7, 2020December 2, 2020 in Branding, Design, and Development

You have a solid brand that you’ve built up with the help of your team and your loyal customers. Your brand voice has been developing for years and is now perfectly encapsulating the essence of…

Looking up at trees in the forest

Creating Shared Value With Your Customers

December 2, 2020December 1, 2020 in Branding, Design, and Development

Over the last several years, customers’ expectations of businesses both large and small have shifted. Today, they are interested in supporting companies they believe are making a positive change in the world and aren’t solely…

Someone sitting at a table with the sun shining through the window

Three Internal Business Process Objectives

November 30, 2020November 20, 2020 in Branding, Design, and Development

At Vervology, we believe in the power of setting actionable goals as a way of obtaining success. However, for a lot of small businesses, those goals and objectives may tend to face outward more than…

A view of Earth with lights criss-crossing the globe

Three Ways Digital Technology is Propelling User Experience

November 4, 2020November 3, 2020 in Branding, Design, and Development

As technological solutions become more common as ways to solve business problems, more businesses will begin turning to them. The solutions these changes provide are becoming more essential to successfully running a company. As end-user…

A vintage microphone

Is Your Brand Voice Being Heard?

October 19, 2020October 16, 2020 in Branding, Design, and Development

Businesses work for years to develop the perceived tone, aesthetic, and personality of their organization. This may be known as the brand’s “voice.” Before, during, and after investing time and effort into something as specific…

A firecracker

Three Brand Elements to Avoid

October 12, 2020October 9, 2020 in Branding, Design, and Development

Creating a brand identity is crucial for any business today. It helps audiences get to know what your company is all about and distinguishes your services from competitors’. It gives your business an identity, allowing…

Drawings of website layouts on paper.

Why Does Design Matter for Your Website?

October 7, 2020October 6, 2020 in Branding, Design, and Development

Your business’s website is essentially your virtual storefront. It represents the company to customers, helping them learn about who you are and what services you provide. Just like you wouldn’t run the business in a…

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