Responsiveness and responsive web design are terms thrown around in digital marketing that describe how a website responds to a user’s behavior. Web design responsiveness is important because designers need to create websites that speak …
4 Web Design Vitals for Small Businesses to Nail Down
Web design represents an essential element to the online presence of a small business. Having great web design fosters better engagement with a company’s target audience. But how can a small business determine what design choices …
Email Marketing: Creating an Effective Newsletter for Your Small Business
Newsletters sent to current and prospective customers and clients offer an effective way to convert warm leads, engage with a target audience, and even upsell products and services for small businesses. Compiling and sending a …
7 Reasons Why Newsletters are Important for Small Businesses
Newsletters may seem old school for marketing. However, they offer relevant marketing tools that small businesses can leverage as they look to expand their audience. They are relatively easy to create, take minimal effort to …