Long gone are the days of keyword stuffing. Google is way beyond that now. Today’s paradigm is quality over quantity for content. There is a right and wrong way to use SEO keywords in web content. It …
Choosing SEO Keywords for Small Businesses
Every business needs a web presence to stand out. A well-designed website is the headquarters of that web presence. But small businesses need to present their website in the right way to attract customers and …
Niche Marketing: High Returns
Niche marketing refers to catering to the needs of a very specific target audience. Although this may seem to limit a company’s growth potential, it does offer high returns and rewards if done properly, particularly …
Niche and Specialization Marketing: What’s the Difference?
Niche and specialization sound like synonyms. But in the world of business, they have a few key differences in how companies and marketing agencies can leverage these concepts. Before a company can go after a …