When it comes to making investments in marketing, customer lifetime value, or CLTV, is one of the most important metrics to measure. For those who have never heard the term before, CLTV is essentially the estimated …
SEO Strategy vs. SEO Tactics – What’s the Difference?
Everyone seems to have a basic understanding of what search engine optimization (SEO) is these days. Most understand that it’s what gets their website listed at the top of those all-important search engine results pages. …
Web Hosting 101: What Small Business Owners Need to Know
Own a small business? Then you need to have a website. For the sake of credibility, professionalism, attracting new customers, showcasing products and services, and helping people find your location more easily, a website is …