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Month: March 2022

Calculating the Lifetime Value of a Customer: 5 steps

March 25, 2022April 7, 2022 in Digital Strategy and Marketing

When it comes to making investments in marketing, customer lifetime value, or CLTV, is one of the most important metrics to measure. For those who have never heard the term before, CLTV is essentially the estimated …

SEO Strategy vs. SEO Tactics – What’s the Difference?

March 18, 2022April 7, 2022 in Digital Strategy and Marketing

Everyone seems to have a basic understanding of what search engine optimization (SEO) is these days. Most understand that it’s what gets their website listed at the top of those all-important search engine results pages. …

Web Hosting 101: What Small Business Owners Need to Know

March 11, 2022March 1, 2022 in Website Hosting and Management

Own a small business? Then you need to have a website. For the sake of credibility, professionalism, attracting new customers, showcasing products and services, and helping people find your location more easily, a website is …

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