When creating content for a blog, social media update, or addition to your website, it takes a certain level of creativity and collaboration. The general mindset of your business will ultimately affect how the work…
The Personalized Brand Experience and How to Create One
Have you ever shopped online with a store and found yourself getting personalized ads and recommendations from the brand? Or, have you shopped for clothes online and, before entering the virtual store, had to answer…
Social Media Strategy: Myth vs. Fact
Social media can be an elusive place. What works to target customers one day may not work in a week. Keeping up with changes on each individual platform can seem exhausting. Still, social media remains…
The Online Value Proposition in Digital Marketing
As a small business, it’s important to constantly be asking yourself how you can add value for your customers. Sometimes, this may have nothing to do with your digital presence. However, when dealing with digital…
The Danger of SQLi: January Website Security
While structured query language injection (SQLi) may not be a turn of phrase that you hear on an everyday basis, it is one of the most common cyberattacks to affect small businesses, alongside phishing scams…
A Customer’s Journey: 3 Things You Absolutely Need To Know
Even as sales and shopping have gone primarily online this year, customers still experience questions and problems as they decide what products they want and whether or not they should buy. Consumers do their research…
4 Surefire Tips for Using Twitter
As one of the most used social media platforms in the world, Twitter has proven to be an incredibly effective tool for social media marketing. With its tight character limits and specifications on images, it…
3 Resolutions for Vervology’s Exciting New Year
Welcome to 2021! As the business year begins ramping up again and we take time to reflect on 2020, it’s customary to think about some resolutions, what we hope to achieve and improve upon in…