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Month: January 2021

An office building to represent company culture

3 Ways Company Culture Affects Your Content

January 27, 2021January 26, 2021 in Content Creation and Social Media

When creating content for a blog, social media update, or addition to your website, it takes a certain level of creativity and collaboration. The general mindset of your business will ultimately affect how the work…

A computer showing users on a website

The Personalized Brand Experience and How to Create One

January 25, 2021January 22, 2021 in Branding, Design, and Development

Have you ever shopped online with a store and found yourself getting personalized ads and recommendations from the brand? Or, have you shopped for clothes online and, before entering the virtual store, had to answer…

Someone holding a phone with a purple filter over the photo

Social Media Strategy: Myth vs. Fact

January 20, 2021January 19, 2021 in Content Creation and Social Media

Social media can be an elusive place. What works to target customers one day may not work in a week. Keeping up with changes on each individual platform can seem exhausting. Still, social media remains…

Someone holding a lit lightbulb

The Online Value Proposition in Digital Marketing

January 18, 2021February 22, 2021 in Digital Strategy and Marketing

As a small business, it’s important to constantly be asking yourself how you can add value for your customers. Sometimes, this may have nothing to do with your digital presence. However, when dealing with digital…

Code on a dark screen

The Danger of SQLi: January Website Security

January 13, 2021January 14, 2021 in Website Hosting and Management

While structured query language injection (SQLi) may not be a turn of phrase that you hear on an everyday basis, it is one of the most common cyberattacks to affect small businesses, alongside phishing scams…

A road with trees hanging over it and fog ahead. Used to portray the customer's journey.

A Customer’s Journey: 3 Things You Absolutely Need To Know

January 11, 2021January 12, 2021 in Branding, Design, and Development

Even as sales and shopping have gone primarily online this year, customers still experience questions and problems as they decide what products they want and whether or not they should buy. Consumers do their research…

A laptop with the Twitter logo on the screen

4 Surefire Tips for Using Twitter

January 6, 2021February 22, 2021 in Content Creation and Social Media

As one of the most used social media platforms in the world, Twitter has proven to be an incredibly effective tool for social media marketing. With its tight character limits and specifications on images, it…

Scrabble tiles saying "Happy New Year"

3 Resolutions for Vervology’s Exciting New Year

January 4, 2021December 14, 2020 in General Interest

Welcome to 2021! As the business year begins ramping up again and we take time to reflect on 2020, it’s customary to think about some resolutions, what we hope to achieve and improve upon in…

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