With the COVID-19 pandemic, plus the onset of winter, people are spending more time now more than ever shopping and accessing businesses online. This means that your website, social media channels and other digital solutions …
Small Business Digital Marketing: Get Powerful Results
When running a small business, it’s necessary to be both strategic and cost effective in your digital marketing efforts. That’s why it’s important to plan well in advance before launching into something that may be …
Digital Twins and Powerful Small Business Alternatives
You may have heard the term digital twin thrown around in the news or on the Internet lately. It’s an idea that’s steadily grown in popularity as larger companies have adopted the idea. And, since …
4 Keys for Successful Consumer Engagement on Social Media
Over the past few years, social media has presented itself as more than just a tool for small businesses. Now, it’s a necessity for consumer engagement. Customers expect to be able to connect with the …
HTTPS and Why It Matters: December Website Security
When it comes to having a website, a few intricate details can make all the difference. How often do you notice what your web address looks like? It seems like such a small aspect of …
Five Steps for Launching Your Email Marketing Strategy
You may have seen it a hundred times. You navigate to a website, start scrolling, and then get a pop-up to sign up for that business’s newsletter. Or, you purchase something online, get a confirmation …
Why Do You Need a Digital Strategy?
During the busiest times of year, it can be easy to push aside the notion of a digital strategy. Business may be too hectic to put the time aside. Or maybe, during a crisis, it’s …
Brand Voice and Three Ways to Project
You have a solid brand that you’ve built up with the help of your team and your loyal customers. Your brand voice has been developing for years and is now perfectly encapsulating the essence of …
Creating Shared Value With Your Customers
Over the last several years, customers’ expectations of businesses both large and small have shifted. Today, they are interested in supporting companies they believe are making a positive change in the world and aren’t solely …