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Month: October 2020

A red, fluorescent question mark

The Importance of Surveys and How to Utilize Them

October 28, 2020October 27, 2020 in Digital Strategy and Marketing

Surveys are a key tool in a small business owner’s toolbox. They are one of the most effective ways to gather thoughts and feedback from customers. And with the rise of social media, disseminating survey…

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Using Buyer Personas to Target Your Audience

October 26, 2020October 23, 2020 in Digital Strategy and Marketing

There is no doubt that buyer personas are essential to a small business’s marketing efforts. They help you really get into your customer’s heads, giving you insight into their values and motivations. As an excellent…

A person looking over the horizon, making a heart with their hands

Three Tips for Maintaining Customer Loyalty

October 21, 2020October 20, 2020 in Digital Strategy and Marketing

Finding new clients and customers is both exciting and necessary for business. Still, it’s important to strike a balance between new customer outreach and current customer engagement. Your loyal patrons are the ones that helped…

A vintage microphone

Is Your Brand Voice Being Heard?

October 19, 2020October 16, 2020 in Branding, Design, and Development

Businesses work for years to develop the perceived tone, aesthetic, and personality of their organization. This may be known as the brand’s “voice.” Before, during, and after investing time and effort into something as specific…

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October Website Security: Password Management

October 14, 2020October 13, 2020 in Website Hosting and Management

In our digital era, websites have never had higher security, but also more threats. One often overlooked component of maintaining platform security starts at the login page with password protection. While a great start is…

A firecracker

Three Brand Elements to Avoid

October 12, 2020October 9, 2020 in Branding, Design, and Development

Creating a brand identity is crucial for any business today. It helps audiences get to know what your company is all about and distinguishes your services from competitors’. It gives your business an identity, allowing…

Drawings of website layouts on paper.

Why Does Design Matter for Your Website?

October 7, 2020October 6, 2020 in Branding, Design, and Development

Your business’s website is essentially your virtual storefront. It represents the company to customers, helping them learn about who you are and what services you provide. Just like you wouldn’t run the business in a…

A laptop and notepad are sitting on a table next to a coffee mug.

Four Considerations When Creating Content

October 5, 2020October 30, 2020 in Content Creation and Social Media

There’s no doubt about it: in today’s world, people want to get information fast and they want it to provide value. With this being the case, it can be hard to get your content in…

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Digital Strategy’s Positioning Between Marketing and Sales

October 1, 2020October 20, 2020 in Digital Strategy and Marketing

Digital strategy may not be a term that the average small business owner hears on a day-to-day basis. At Vervology, we feel like it’s time for that to change. Digital strategy should have a prominent…

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