The Four Ps of marketing encapsulate the essence of a business’s marketing strategy and support its digital strategy. But how do you incorporate them into your own digital marketing strategy? Here are a few ideas:…
Three Goals for Your Social Media and How to Implement Them
Social media is a key component to any digital marketing strategy. It is a useful engagement tool for learning about your target audience and a great aid for search engine optimization. Today’s businesses are certainly…
Five Statistics Small Business Owners Should Know
This year has certainly been a difficult one for small businesses. This sentiment on its own is an understatement. Yet, between arduous situations, there were also many examples of the tenacity and resiliency of small…
Four Qualities of a Good Brand
Establishing a good brand is key for companies online, but it can be difficult to break down what this means. Today we are answering the question, what should I be looking for to ensure the…
Three Reasons Your Social Media Needs a Website
In 2019, Visual Objects found 40% of small businesses in the United States did not have a website. The reason 13% of small business owners gave for this was they saw their social media platforms…
Managing a Social Media/Online Communication Crisis
All businesses hope to avoid it, but sometimes it happens: a social media crisis arises on one of your platforms. Now it’s time for you to put out the fire. While there is no one…
The New Business as Usual
COVID-19 has sent companies into a tail-spin, forcing many to adjust by moving fully online as quickly as possible. Whether it’s order fulfillment, asynchronous customer service, or remote employees, each industry has felt the effects…
Paid, Owned, and Earned Media: The Basics
Within the realm of digital marketing, the terms paid, owned, and earned media are thrown around a lot, but what do they actually mean? And how can you use them to your business’s advantage? That…