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Month: August 2020

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The Four Ps of Marketing

August 27, 2020August 27, 2020 in Digital Strategy and Marketing

The Four Ps of marketing encapsulate the essence of a business’s marketing strategy and support its digital strategy. But how do you incorporate them into your own digital marketing strategy? Here are a few ideas:…

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Three Goals for Your Social Media and How to Implement Them

August 25, 2020October 30, 2020 in Content Creation and Social Media

Social media is a key component to any digital marketing strategy. It is a useful engagement tool for learning about your target audience and a great aid for search engine optimization. Today’s businesses are certainly…

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Five Statistics Small Business Owners Should Know

August 20, 2020September 3, 2020 in General Interest

This year has certainly been a difficult one for small businesses. This sentiment on its own is an understatement. Yet, between arduous situations, there were also many examples of the tenacity and resiliency of small…

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Four Qualities of a Good Brand

August 18, 2020September 3, 2020 in Branding, Design, and Development

Establishing a good brand is key for companies online, but it can be difficult to break down what this means. Today we are answering the question, what should I be looking for to ensure the…

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Three Reasons Your Social Media Needs a Website

August 13, 2020February 26, 2021 in Content Creation and Social Media, Website Hosting and Management

In 2019, Visual Objects found 40% of small businesses in the United States did not have a website. The reason 13% of small business owners gave for this was they saw their social media platforms…

A handle that says "Emergency Pull"

Managing a Social Media/Online Communication Crisis

August 11, 2020November 2, 2020 in Content Creation and Social Media

All businesses hope to avoid it, but sometimes it happens: a social media crisis arises on one of your platforms. Now it’s time for you to put out the fire. While there is no one…

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The New Business as Usual

August 6, 2020September 3, 2020 in Digital Strategy and Marketing

COVID-19 has sent companies into a tail-spin, forcing many to adjust by moving fully online as quickly as possible. Whether it’s order fulfillment, asynchronous customer service, or remote employees, each industry has felt the effects…

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Paid, Owned, and Earned Media: The Basics

August 4, 2020October 30, 2020 in Content Creation and Social Media

Within the realm of digital marketing, the terms paid, owned, and earned media are thrown around a lot, but what do they actually mean? And how can you use them to your business’s advantage? That…

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